Auto Service World
Feature   November 1, 2008   by Auto Service World

Wakefield Canada

Wakefield Canada, Castrol’s Canadian distributor, has appointed Dave Fifield as chief operating officer. Fifield brings a broad leadership background to Wakefield, having held many senior executive positions with BP/Castrol in Canada, the U. S., and the U. K. Fifield’s appointment as COO marks his return to his roots. In the 1980s he initiated his career with the company as director of marketing and technology manager for Castrol Canada. In his new position, Fifield will be responsible for the leading Wakefield’s operating business. His role includes the customer-facing functions of sales, marketing, and distribution as well as the company’s supply chain and performance management.

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