Wakefield Canada recently announced the appointment of Ian Hutchison to the position of brand manager, automotive. With a broad base of both client and agency experience, as well as proven success in retail, B2B, B2C, marketing and sales, Hutchison brings 18 years of senior experience at top tier companies to his new position.
Prior to joining Wakefield, Hutchison served as senior manager, marketing/retail partner relations with Purolator Courier. He has previously held senior positions working with top tier companies as group account director with the Mosaic Group and as national marketing manager with the Rogers Group of companies.
In his new position Hutchison will be responsible for strategic marketing of key Castrol’s automotive brands and channels. Working with Wakefield’s sales and marketing teams, Ian will manage the conception, development, and delivery of marketing initiatives within the automotive segment.
On July 1, 2009 Wakefield Canada will celebrate its fourth anniversary in business. Over this period the company has successfully established its presence as the exclusive Canadian distributor and marketer of Castrol lubricants and has grown its reputation in the marketplace as a top tier supplier within the Canadian automotive marketplace.