Auto Service World
Feature   August 1, 2010   by Auto Service World

Wakefield Canada Celebrates Fifth Anniversary


Wakefield Canada, distributor of Castrol products in Canada, recently celebrated its fifth anniversary.

The company has grown significantly since it was founded in 2005, including posting positive growth in the volume of lubricants it has sold in a market that has seen overall volumes decrease, as well as successfully converting much of the existing volume into higher-value, higher-profit, premium products.

“I think it is safe to say from the results that this has been a runaway success,” Bob MacDonald, president and CEO, told attendees of the anniversary celebration at the company’s Toronto office.

He said that the success of the operation can be attributed to a number of factors, including

the fact that Wakefield’s business model is unique in the Canadian aftermarket, with its unparalleled focus on customer service.

“Our culture and our business model are our strategic advantage,” he said, adding that the team that puts those into action every day are key. “You are the ones who take the culture and the strategy and execute every day.”

MacDonald also thanked the firm’s many business, financial, and marketing partners for helping in its success.


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