Kevin Tomalin has joined Wakefield Canada Inc as brand manager, automotive responsible for the strategic brand development of Castrol lubricants in the consumer and professional auto sector. Reporting to Wakefield’s director of marketing Tomalin will oversee the development and implementation of product marketing programs and promotions. Tomalin will continuously monitor competitive information and market trends; will analyze customer needs and product performance to create marketing opportunities consistent with the business objectives. Tomalin bring a strong senior marketing background to the experience with previous experience as the director of marketing for sun destinations at Air Canada Vacations and General Mills Canada’s director of marketing. Previously Tomalin held product manger positions with Oliviera Foods, Hasbro Canada and Future Electronics. Wakefield Canada Inc is the exclusive marketer and distributor of Castrol lubricants in Canada.