#aftermarket – Valvoline, a brand of Ashland Inc., has announced the wide-scale availability of its Full Synthetic High Mileage motor oil with MaxLife technology.
Valvoline Full Synthetic High Mileage reflects the culmination of years of continued research, technology and innovation from the brand. Valvoline chemists have paired the company’s award-winning additive chemistry with premium synthetic base oils that meet its exacting standards. The result is a full synthetic formulation that is more durable and provides 40 percent more anti-wear film than Mobil 1 Synthetic, validated through a three stage evaluation process including lab bench tests, chemical analysis and engine wear tests.
“For more than 140 years, our primary focus at Valvoline has been motor oil,” said Alexey Stiop, Valvoline research scientist. “We constantly push ourselves to reinvent the category with one goal in mind: delivering new levels of engine protection that exceed industry standards.”
In addition to providing more anti-wear film, Valvoline Full Synthetic High Mileage oil is proven to excel in numerous categories, including reduced fuel consumption, emissions systems compatibility, and suitability for all model years.
To bring this superior performance to life, Valvoline has launched www.SeeADifference.com, an online resource for drivers to learn more about how synthetic motor oil works, compare Valvoline Full Synthetic High Mileage and the leading competitor in a side-by-side assessment, and view a series of videos demonstrating Valvoline technology.
To further illustrate the superior protection of Valvoline Full Synthetic High Mileage, Valvoline enlisted the help of NASCAR driver Jimmie Johnson, who provides real-world analogies in the brand’s comedic “Jimmie the Scientist” video.
“We firmly believe that drivers today are savvy enough to make the best choice for their engine,” said Jamal Muashsher, director of Valvoline Global Brands. “Through SeeADifference.com, we present all of the information about synthetic motor oil – with straightforward, engaging content – to help drivers see for themselves that not all synthetic motor oils are the same.”