Auto Service World
News   August 11, 2015   by Auto Service World

Using 3D Visualization To Transform The Aftermarket

2015 AASA Technology Conference Presentation Offers First-Hand Look at Uses of Augmented and Virtual Reality

#aftermarket – Beck Besecker of Marxent will demonstrate how 3D visualization is transforming inventory and customer decisions on Tuesday, Sept. 22, at the 2015 Technology Conference presented by the Automotive Aftermarket Suppliers Association (AASA).

”Conference attendees will learn how leading-edge brands are using Augmented and Virtual Reality to display products in 3D and increase sales, and see this rapidly emerging technology first-hand,” said Chris Gardner, AASA vice president. “As the co-founder and CEO of Marxent, Beck is among top subject matter experts in virtual reality and augmented reality solutions for sales and marketing with extensive experience building interactive marketing solutions for Fortune 500 retailers and brands.”

Beck also will discuss the opportunities for Augmented Reality to completely alter how vehicle maintenance and repairs are conducted in repair facilities.

The 2015 AASA Technology Conference is scheduled for Sunday, Sept. 20, through Tuesday, Sept. 22 at the Marriott Suites in Clearwater Beach, Fla. It is the only event of its kind in the industry with its exclusive focus on technology professionals in the automotive aftermarket – and this year, the Automotive Distribution Network (The Network) IT Forum will be held in conjunction with the Conference.

Other general session topics at the 2015 AASA Technology Conference include Predicting Part Performance in the Field, The Connected Aftermarket, Monetizing Telematics and the MEMA Technology Road Map. The agenda also includes four tracks of breakout sessions: marketing technology, heavy duty technology, business-to-business technology and information technology.

Details about the AASA Technology Conference agenda, online registration, hotel accommodations and more are available at the event’s website,

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