Auto Service World
News   October 10, 2012   by Auto Service World

Universal Lubricants Introduces First Retail Motor Oil FlexPak in the U.S.


Universal Lubricants has introduced the first retail motor oil packaged in a sustainable, flexible stand-up pouch in the U.S. One of only five manufacturers in the U.S. to collect and re-refine used oil, Universal Lubricants’ ECO ULTRA synthetic blend motor oil is made from high-quality re-refined base stocks and blended with premium performance additives

The company will debut ECO ULTRA in the new 1-quart FlexPak later this month at the Automotive Aftermarket Products Expo (AAPEX) in Las Vegas, Nevada. Pouch-packed engine oil products already have earned consumer acceptance in many countries around the world.

“ECO ULTRA and our new FlexPak are perfect examples of ‘eco innovation’,” said John Wesley, chief executive officer of Universal Lubricants. “These products not only protect and optimize engine performance, they also protect the environment while giving do-it-yourselfers a great new way to help reduce our country’s reliance on foreign oil.”

Of the approximately 1.3 billion gallons of oil used in the U.S. annually, less than 20 percent is re-refined.

“When used motor oil is cycled back into engine lubrication, a non-renewable resource becomes renewable,” says Wesley. “And when we put that re-refined oil in flexible packages, the benefits are multiplied. Once drained and flattened, flexible pouches can significantly reduce landfill waste and require much less raw material to make. We’ll be launching the product in the consumer retail market in 2013 and look forward to changing the way consumers think about motor oil.”

The U.S. Environmental Protection Agency estimates that just one typical oil change (1 gallon) could ruin a million gallons of fresh water, if disposed of improperly. That equals a year’s supply of water for 50 people. The EPA also suggests that American do-it-yourself oil changers alone could recycle enough oil for 50 million cars a year if every drop of their old oil was collected at service stations, auto parts stores or community recycling centers.

Universal Lubricants has partnered with Atlanta-based Star Packaging Corporation, which produces the tough, three-layer ECO ULTRA FlexPak, and the Innovative Packaging Network, which engineered the pour-spout that prevents the traditional glugs and bubbles from bottles that cause splatters and spills. Being introduced in the 1-quart size, the ECO ULTRA FlexPak is constructed using a polyethylene barrier that provides superior burst and seal strengths required for the rigors of oil. A larger, 5.1-quart FlexPak will be available next year.

ECO ULTRA Synthetic Blend Motor Oil currently is available for sale in 1-quart FlexPaks on Amazon.com and at selected installers and service centers throughout the U.S. For more information and to order, visit ecoultraoil.com or call 1.800.444.OILS.


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