Auto Service World
News   November 13, 2002   by Auto Service World

U.S. News: Pep Boys Chain Fires Up On-Line Selling

The Pep Boys service and parts chain has started selling automotive parts and accessories on its website,
The Pep Boys online shopping experience enables customers to conduct a detailed search by either the name brand or specific part they desire. There is also a section featuring the latest in car and truck accessories.
There are approximately 400 major brands and over 120,000 parts available through the website.
Brands include: American Racing, manufacturer of custom wheels; APC, manufacturer of appearance accessories such as gauges and carbon fiber hoods; along with traditional lines such as Edelbrock, manufacturer of engines and intake manifolds and Westin, a truck and SUV manufacturer of bumpers, grill guards, running boards and tail light guards.
According to Mitchell G. Leibovitz, Pep Boys chief executive officer, “In addition to satisfying the needs of our in-store customers, greatly expands our geographic reach and broadens our customer appeal.”
Pep Boys has 629 stores and more than 6,500 service bays in 36 states and Puerto Rico. Along with its vehicle repair and maintenance capabilities, the company also serves the commercial auto parts delivery market and is one of the leading sellers of replacement tires in the United States.

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