Auto Service World
News   November 15, 2013   by Auto Service World

TRW’s Friction Program Increases North American Parc Coverage By Eight Million Vehicles

TRW Automotive aftermarket’s business in North America has announced that it has increased its coverage by eight million vehicles and that many 2014 models are now accounted for. This news brings the total market coverage in NA to more than 96%.

“Our customers need to have the right parts readily at hand when they are needed. With our in-depth understanding of a complex market, we make it a priority to be first to market with new references,” explained Mark Thorpe, TRW’s product group manager, TRW Aftermarket, North America.

“By making sure that our range extensions are both timely and appropriate, and by listening to our customers to ensure that we get the right mix, the market can have complete confidence in TRW.”

With a range of more than 860 SKUs, TRW now provides premium friction material for a number of the latest models, including: 2014 Audi Q5; 2014 Honda Odyssey; 2014 Chevrolet Impala; 2014 Ford Taurus; 2014 Nissan Murano and 2014 Buick Encore.