TRAIN YOUR TEAM
• Messaging – theme, new products, sales pitch.
• Goals – set clear expectations and objectives.
• Merchandise – available materials and promotion.
• Team Leaders – who can help you answer questions?
• Schedules – breaks, important meetings, press conferences, etc.
GET THE MOST OUT OF MEETINGS
• Set up meetings with your most important customers & prospects in advance.
• Find a quiet meeting area, either in your booth or near the trade show floor (if you need to, reserve meeting space in advance).
• Establish goals and create agendas for each meeting.
• Use a badge scan or swipe at your booth to collect contact info from your visitors.
• Train your employees to ask questions.
• Research prospects ahead of time – the more you know about your prospective customers, the more effectively you can
appeal to them.
• Provide relevant information to your audience.
• Along with the usual brochures and flyers, share your marketing programs and highlight seasonal promotions.
• Take advantage of the many advertising opportunities.
• Consider electronic advertising.
• Use your social media before and during the show.
SHOW THEM HOW IT’S DONE
• Give a live demonstration of your product at your booth.
• Set up video displays at your booth and play your company videos on loop.
• Consider giving your team iPads to present more info about your products.
USE THE MEDIA
• Provide a digital media kit via a CD, DVD or memory stick.
• Include all of your press releases from the last year. This gives editors an opportunity to pick up and use
stories about your company.
• Consider hosting a news conference at your booth
• Line up editorial opportunities before the show, and conduct the interview at your booth.
EAT AND GREET
• Book a few seats or a table for your organization at the AASA Executive and AAIA Town Hall.
breakfasts. The topics that are discussed over coffee and danish will be talked about on the floor for the rest of the day.
• Make new friends. Don’t be afraid to enjoy lunch at a 10 top with 9 new faces.
TAKE A FRESH LOOK
• Walk the aisles and gather information on how your competitors present themselves and their products.
• Get a fresh perspective – bring someone who hasn’t been to AAPEX/SEMA before.
Participate in networking receptions
• Attend educational forums
• Talk to customers, exhibitors, attendees and prospects whenever you have the chance.
START YOUR FOLLOW-UP BEFORE YOU LEAVE
• Debrief your trade show team before you go home.
• Make sure everyone follows through.
Your email address will not be published. Required fields are marked *
Save my name, email, and website in this browser for the next time I comment.