Utilizing the innovative business model already providing Americans convenient access to a country-wide network of neighbourhood tire distribution centers and installers, TireMonkey.com has established the first online, Canadian-based tire network. TireMonkey.com has a network that includes eight Canadian tire distribution centers and more than 300 installers, significantly improving the online tire-buying experience for Canadian shoppers without having to order from the U.S. and having to deal with the duty fees, brokerage charges and international shipping.
“As in the U.S., the Canadian network has taken off because distributors and installers appreciate how TireMonkey.com utilizes the existing supply chain by supporting and complementing the way they do business and not cutting them out of the picture like so many other traditional online retailers do,” said Tully Ryan, TireMonkey.com CEO. “Our new Canadian customers also value how TireMonkey.com simplifies the online tire-buying experience by providing an affordable and convenient way to quickly make a tire purchase and coordinate installation services.”
Through the simple TireMonkey.com Web site, Canadian consumers select discount name-brand tires inventoried at a nearby Canadian distribution center and then schedule installation with their trusted local shop. Because TireMonkey.com network distributors are strategically located, orders usually arrive at the chosen installer by the next day.
According to Rubber Association of Canada data, the market for replacement tires in Canada has grown by 20-plus per cent since 1996 due to a surge in light truck, SUV and crossover vehicles on the road and the advent of new laws requiring drivers in some provinces to install winter tires. In 2008 alone, Canadian Internet consumers spent more than $50 million on tires.
“Because of the early success and scalability of our business model, we have plans to look for additional international expansion,” said Ryan.
TireMonkey is owned and operated by TireWare, Inc., an eCommerce business founded in 2004 to help independent tire and automotive dealers grow and build their businesses through SaaS Point-of-Sale business management solutions.