Imperial Oil Limited and Tim Hortons are expected to announce a deal today that will have the donut chain’s full menu offered at selected Esso outlets.
The 10-year alliance is being hailed by Imperial Oil Limited as a move that "could change the retail landscape of gasoline retail outlets."
The arrangement involves the Esso "On the Run" outlets, which currently offer coffee and baked goods, and will see many offering the full menu of Tim Hortons soups and sandwiches as well as the donuts and coffee mainstays.
The alliance is to be officially announced later today by Imperial Oil vice-president of fuels marketing Simon Smith, Tim Hortons CEO and president Paul House, and Susan Fennell, Mayor of Brampton, where an official ribbon cutting is being held.
Have your say: