Auto Service World
News   July 5, 2013   by Auto Service World

The Altrom Group Names Liqui Moly Supplier of the Year

 The Altrom Group has awarded Liqui Moly the “Supplier of the Year” award.

“This is a great honour for us and inspires us to continue offering not only top products but first class service in the future, ” said Manfred Fischer, responsible for North American operations of Liqui Moly.

The Altrom group is the import parts division of Genuine Parts Company. Its Supplier of the Year award is a combined award for both the USA and Canada. Eligible companies must impress the judging panel in the areas of quality, commitment, sales growth, marketing initiatives, training and sales support, commitment to meeting orders, and partnership.

“It was through hard work, dedication and partnership that made it all possible,”  said Altrom president, Pat Nichol. “I’m sure there will be other vendors hard on their tail in the coming year to try and gain that spot.” The award was presented at the Altrom Sales Summit in Seattle, Wash.

Liqui Moly has been working together closely with Altrom. Import vehicles are the main market of both companies. Particularly automobiles from Europe often require not just any motor oil, but rather a special oil precisely suited to the engines. “Liqui Moly has the right oil for every automobile with the official approval of the automobile manufacturer,” Manfred Fischer explained. “The wrong oil doesn’t just mean a void warranty. Fuel consumption and wear also increase significantly, and there is a danger of serious damage to the engine.” 

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