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News   November 8, 2013   by Auto Service World

The 2013 Demand Study Highlights Untapped Potential In The Aftermarket Industry


The Automotive Industries Association (AIA) of Canada is pleased to announce that the 2013 Canadian Automotive Aftermarket Demand Study is now available. This biennial report, produced for AIA Canada by DesRosiers Automotive Consultants Inc., uses data collected from the DesRosiers Light Vehicle Study to determine the potential size of the aftermarket and the untapped potential in revenue for the aftermarket supply chain.

Highlights from the study are as follows:

*         The total value of the aftermarket parts and services sold in 2012 was $19.27 billion.

*         If all car owners maintained their vehicles as well as the most diligent maintainers, the aftermarket would have attained a total value of $33.30 billion.

*         The untapped potential of the industry grew from $11.91 billion in 2010 to $14.03 billion in 2012, which represents an increase of 17.8%.

*         Canadians underspent on their vehicles by $207 on each of three annual service visits in 2012.

  There were 11.68 million neglected service jobs in 2012 across the eight maintenance categories examined.

“AIA’s Demand Study provides unique insight into the maintenance habits of Canadian car owners and identifies the service items that are being most neglected,” said Marc Brazeau, President and CEO, AIA Canada. “Knowing where the untapped potential lies within the industry will allow the aftermarket to better communicate service needs with customers to benefit the entire supply chain and help Canadians stay safer on our roads.”

The 2013 Canadian Automotive Aftermarket Demand Study is now available free of charge to all AIA members to help them best identify areas for growth within their businesses. Members can access the report by logging onto AIA’s website and visiting the Publications section. The study can also be purchased by non-members for $799 plus tax in the Publications section of AIA’s website.