Auto Service World
News   January 2, 2014   by Auto Service World

Tenneco’s Loyalty Program Emphasizes Service And Training

The 2014 Expert Plus service dealer loyalty program from Tenneco includes a complete marketing and promotional package.

The 2014 Expert Plus package has increased emphasis on training, incentives and consumer promotions.

The Expert Plus marketing package features a valuable Expert Plus “Preferred Customer” rebate book. This unique coupon book allows service professionals to extend promotional offers for Tenneco products beyond the standard promotional periods and is available for premium ride and emission control products.

Each Expert Plus kit contains merchandising elements to drive sales and promote the Monroe and Walker brands, including a Walker catalytic converter product booklet; Monroe OESpectrum molded floor mat; an educational Walker emissions control wall chart; branded appointment calendar and other key point-of-sale materials. Expert Plus members also are prominently featured in the Dealer Locator sections of the Monroe and Walker Web sites.

The counter stool, promotions, coupon book and other point-of-sale materials are available only to members of the Expert Plus program. The enrollment fee for the annual program is $99.

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