Tenneco has launched an expanded product warranty program for its exhaust and ride-control products. Featuring limited lifetime warranties and a 90-day risk-free trial offer on premium Walker exhaust, Monroe shock and strut, DynoMax performance exhaust and Rancho off-road technologies, the aggressive new program empowers service dealers to increase sales of the industry’s best-performing and most profitable undercar products. The strategy also enables aftermarket businesses to enhance bottom-line results while significantly increasing customer satisfaction and loyalty, according to Tenneco Automotive vice-president of marketing Richard Alameddine. "Today’s drivers embrace premium-level products when those products offer clear and meaningful ownership advantages," Alameddine said. "Unlike some aftermarket manufacturers, we’ve chosen to invest in and enhance the key differentiators that help distributors, jobbers and service dealers increase their premium-level sales. "Our research, including extensive customer input, shows that limited lifetime warranties and risk-free trial periods make a huge difference at the point of sale. We’re committed to being the industry leader in this respect." The company’s expanded guarantee program includes unprecedented limited lifetime warranties on Walker Quiet-Flow mufflers and muffler assemblies; Monroe Reflex , Sensa-Trac and Gas-Magnum shocks and struts; DynoMax Ultra Flo SS, Ultra Flo Welded and Super Turbo performance mufflers; and Rancho RS9000X and RSX performance shock absorbers. In addition to the free limited lifetime warranty, the program includes a 90-day risk-free money-back offer covering each specified premium product, plus up to $50 in labor charges per axle or exhaust system. "Some aftermarket technicians hesitate to upsell their customers to premium-level technologies because they’re afraid they can’t back up claims of improved performance and durability. Now we’re doing it for them we’re offering guarantees that the consumer will see, hear, feel and appreciate the differences represented in each of our premium products," Alameddine said.