Auto Service World
News   November 18, 2009   by Auto Service World

Tenneco Aftermarket Team Receives Six Awards for Marketing and Training Excellence


Tenneco Inc.’s North American Aftermarket organization received six Automotive Communications Awards for excellence in business-to-business and business-to-consumer marketing and training.
The awards were given during the recent Automotive Aftermarket Products Expo (AAPEX) in Las Vegas. Sponsored by the Women’s Board of the Car Care Council, the annual awards program highlights the industry’s best marketing campaigns, materials and activities in each of 29 categories. The six awards were the most received by any aftermarket manufacturer.
Business-to-Consumer Awards included Best Radio Commercial, Monroe Shocks & Struts, “Just the Way It Is”; Best Educational Article, Monroe Shocks & Struts, “If Squirrels Could Talk About Car Maintenance”; Best Car Care Clinic, Tenneco Technology Tour/Monroe Ride & Drive events; and Best Educational Video, Monroe Shocks & Struts, “Wedding”.
Business-to-Business Awards included Best Print Ad to Technician/Repair Audience,
Monroe Brakes campaign and Best Public Relations Effort, Monroe and Walker brands HTML eMail campaign.