Technical Tipping Point Technology Session at AAPEX

AAPEX attendees will learn how 2008 was a watershed year for the adoption of important data and communication standards in the aftermarket.

The Automotive Aftermarket Industry Association (AAIA) will present an educational program at AAPEX entitled “2008 — A Technical Tipping Point for the Aftermarket.”

The session will be held Monday, Nov. 3 from 1 p. m. to 3 p. m. in the Sands Expo Center in room 303/304.

Scott Luckett, vice-president, technology standards and solutions, AAIA, will brief the industry on the full range of AAIA technology initiatives — from ACES and PIES (Industry Data Standards) to Web Service, Service Oriented Architecture, e-commerce, PartnerShip Network, and more. This session will include the latest information about the standards and technical solutions that are transforming the aftermarket industry.

Attendees will learn:

• How practicing industry data standards helps increase sales, reduce returns, and improve profit margins;

• How the evolving information requirements of your customers are driving more robust and sophisticated product information needs; and

• How rapidly evolving applications delivered on the Web are simplifying integration and connecting business partners in ways never before possible.

The session is geared toward attendees who have responsibility for sales, marketing, and product management, as well as e-commerce and IT from manufacturers, suppliers, distributors, retailers, and technology solution providers.