Auto Service World
News   May 30, 2005   by Auto Service World

SKF Training Program Offers Tech and Increased Profitability

SKF has introduced a training program providing automotive technicians with up-to-date technical information, training and product knowledge.
The company’s Pole Position Program (Canada), available in english and french, combines SKF’s expertise with the company’s relationship with NASCAR team Richard Childress Racing.
"As vehicles continue to evolve, so does the demand for the latest technical data," says Per Jacobsson, director of marketing communications, SKF. "Combining the Pole Position Program with our technical relationship with Richard Childress Racing allows us to provide the most up-to-date technical data and instructional information on performing proper vehicle maintenance procedures. Ultimately, the Pole Position Program improves the practice and profitability of technicians across North America."
SKF’s Pole Position Program offers the latest product information obtained through many resources, including a close, technical relationship with NASCAR’s Richard Childress Racing. SKF engineers assemble the latest information from their research efforts, both on and off the racetrack, to produce Pole Position training materials, including Pole Position Technical Manuals, Pole Position Self-Study Guides and periodic technical tips. Also, a newsletter keeps members informed of the latest SKF product developments, industry-related news and SKF’s NASCAR involvement.
For more information on SKF’s Pole Position Program, request the Pole Position Brochure (#457094), contact your local SKF representative, or visit

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