Auto Service World
Feature   January 1, 2002   by Auto Service World

Show Report: Base Automotive Celebrates Expansion


Base Automotive celebrated the expanding warehouse space and its continuing growth at its annual Fiesta show.

Base Automotive, a member of the Automotive Aftermarket Alliance Group under the Auto Value banner, has been regularly adding space to its warehouse, gradually taking more and more of the adjacent facilities’ space.

Base Automotive vice-president Rick Mandel explains that demand for multiple lines and expanding coverage are both contributing to the need for more inventory space in order to serve customers.

At the event, hundreds of customers were treated to appropriately Mexican guitar music and a complementary sombrero, which was a welcome addition for those caught unawares by the very un-Mexican sudden rainstorm!


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