Auto Service World
News   August 21, 2008   by Auto Service World

Shell Lubricants Wins Frost and Sullivan Award


Frost & Sullivan recognized Shell Lubricants and its Rain-X brand with the 2008 Brand Development Strategy Leadership of the Year Award for the North American wiper blades aftermarket.
Frost & Sullivan cited Rain-X market-share increases in a low-growth, intensely competitive market flooded with inexpensive imported wiper blades.
According to the compnay, Rain-X wiper blades are the fastest-growing brand of wiper blades in the automotive aftermarket.
Of all brands in the automotive aftermarket in 2007, Rain-X had the highest percentages of year-over-year dollar and unit growth.
Frost & Sullivan attributed this growth to a strong brand image and “a combination of unique product quality, innovative capabilities, price competitiveness, and communication and distribution strategies.”
“Rain-X has exhibited phenomenal ability to perceive consumer needs,” explained Avijit Ghosh, research analyst, Frost & Sullivan.
“Furthermore, Rain-X develops marketing strategies that elevate the brand’s quality, style and image to create an overall value perception.”
“It is an honour for Shell Lubricants to be recognized by Frost & Sullivan,” said Steve Harman, president of Shell Lubricants, Americas.
“We are particularly grateful for this award because it highlights the Rain-X brand team’s efforts to help our customers grow their businesses by providing innovative wiper blades under a brand known for quality and durability.”


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