Auto Service World
News   January 5, 2011   by Auto Service World

Shell Lubricants Signs Up Two Canadian Alliance Distributors


The Original Parts Warehouse Inc. (OPW), and Magnum Oil have signed multi-year agreements with Shell Canada Products as Shell Lubricants Alliance Distributors for Ontario and Manitoba respectively.
OPW’s three-year agreement will see the independent distributor of parts and lubricants to the heavy-duty and automotive aftermarket distribute Shell Canada Products and Pennzoil-Quaker State Canada Incorporated’s branded automotive, transport, aviation and industrial lubricants, including those sold under the Shell Rotella, Pennzoil and Quaker State brands, throughout the Province of Ontario.
“Our Lubricants business has grown through hard work, dedication to one brand and a relationship with Shell Lubricants that is built on honesty, commitment and a shared vision of the future,” said Larry Burns, Vice President of Operations for OPW. “We are pleased to be able to offer Shell’s leading lubricants products and services to an ever wider array of customers.”
OPW was founded in 1999 as a sales, warehousing and distribution organization for heavy-duty truck and trailer dealers. Headquartered in Concord, Ont., family-run OPW has eight locations across Ontario, and its customer base has expanded to include municipalities, transit authorities, industrial organizations and manufacturing enterprises.
Under a multi-year agreement, Magnum Oil will offer the company’s branded automotive, transport, aviation and industrial lubricants, including those sold under the Shell Rotella, Pennzoil, and Quaker State brands to the Manitoba market.
“Magnum Oil is pleased to be accepted as an Alliance Distributor for Shell Canada. We will continue to provide excellent and knowledgeable service that all Shell customers have been accustomed to. We look forward to a long and successful business relationship,” said Keith Micklash, president of Magnum Oil (MB) Ltd.
Privately held Magnum Oil was founded in 1995 as a sales, warehousing and distribution organization for automotive and heavy-duty lubricants. Since then, Magnum’s customer base has expanded to include rural school bus divisions, City of Winnipeg schools, Provincial Air Services, and Manitoba Hydro job sites, as well as municipalities, transit authorities, industrial organizations, local garages, trucking companies, and all forms of manufacturing industries.
As a Shell Lubricants Alliance Distributor, the firm will provide an excellent standard of service to our existing and new customer base. We will supply on-going training to our Sales Agents so that they may provide knowledgeable information on all products, and new and improved products and to assist them on any additional information that they may need. Magnum is headquartered in Winnipeg, Manitoba.

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