The Shell Win Fuel Contest is rewarding customers who use any BMO MasterCard for their purchases at participating Shell stations across Canada. Customers who use any BMO MasterCard for purchases at participating Shell stations from September 13 – November 7, 2010 will be automatically entered for a chance to win a prize in the Shell Win Fuel Contest. One lucky contest winner will receive the grand prize of $10,000 of Shell Nitrogen Enriched Gasolines, which help clean and protect critical engine parts against performance robbing gunk with the most advanced Shell technology designed to help improve engine performance as you drive. Entrants could also win 1 of 10 prizes of fuel for a year (Approx. Retail Value: $2,500). Customers may enter as often as they like and no purchase is necessary. The winners will be randomly drawn from all eligible entries. “At Shell, we’re passionate about helping drivers get the most out of every visit and when customers use any BMO MasterCard at Shell, they have a chance to win fuel at Shell,” said Diana Hamadeh, Shell Canada Communications Manager. “The Shell Win Fuel Contest is our way of rewarding our valued customers with a chance to win great prizes.” There are even more chances to win in the Shell Win Fuel Contest. During the contest period, visit the Shell Virtual Station online at www.shell.ca/winfuel, where users may search around the station for useful tips as well as entry ballots for a chance to win a daily prize of $100 of Shell Nitrogen Enriched Gasolines. Prizes will be randomly drawn from all eligible entries. In addition, one of the Shell Passionate Experts, known coast to coast through Shell advertisements, will make several appearances at select Shell locations. During these events, the Shell Passionate Expert will be sharing their Shell product knowledge and expertise and will be encouraging customers to make the most out of their purchases by using any BMO MasterCard to be automatically entered into the Shell Win Fuel Contest. The Shell Passionate Expert will also be awarding instant prizes during the visits, such as $50 in Shell Nitrogen Enriched Gasolines, to customers who make a minimum $20 fuel purchase.