When it comes to determining overall performance or wear factor of tires, especially on light trucks, pick-ups and SUVs used for towing a boat/motor/trailer combination plus the support gear, consumers are often left guessing. A special service from Hercules Tire Canada hopes to address this. "If a driver starts recognizing any deterioration in the performance level that one would expect from their tires, we recommend it’s time for them to click online, locate the nearest Hercules Tire dealer, then call to arrange a visit for tire inspection and recommendation," says Rob Keller, vice-president for Hercules Tire Canada. One of the most popular questions these days relates to tire applications for vehicles used in towing. Keller says, "there are two key messages here. First, load-carrying capacity of tires on the vehicle and the tow-able must be sufficient for the vehicle’s weight. Second, tire air pressure recommendations (in p.s.i.) are located on the tire’s sidewall. We suggest all wheel positions be monitored for correct load requirements before you roll." "It’s important to remember that speed, weight and under-inflated tires all three elements that create excessive heat build-up within a tire can prove to be a deadly combination if they are unchecked," Keller adds. "The tire and wheel industry has certainly changed over the past few years and continues to evolve into more specialized vehicle markets," says Keller. "In order to understand how to serve these markets, we divide them into consumer and vehicle segments." Beyond the traditional consumer tire market; Keller sees four vehicle segments: Commercial and Agriculture; Standard SUVs; Luxury SUVs; and Off-road vehicles. Hercules Tire Canada distributes a complete line of premium brand of Hercules Tires. The company also offers consumers a wide selection of top quality tires and wheels for all applications through its network of 350 dealers located in Ontario, Quebec and Atlantic Canada.