Auto Service World
News   June 4, 2002   by Auto Service World

Sealed Power NHRA Collector Cards Win Advertising Award

The Sealed Power engine parts collectors card set that Federal-Mogul developed to commemorate the 50th anniversary of the National Hot Rod Association last year has received a Bronze-level citation in the prestigious International Automotive Advertising Awards.
Federal-Mogul was the only automotive aftermarket company represented among the award winners; other automotive companies recognized by IAAA were Porsche/Audi, BMW, Volkswagen, Land Rover, DaimlerChrysler, Honda and other global vehicle manufacturers. IAAA entries are judged by a panel of creative professionals representing the world’s leading advertising organizations.
Sealed Power is the internal automotive engine parts brand of Federal-Mogul Corporation and the official engine systems brand of NHRA.
Federal-Mogul printed just 5,000 of the sealed and numbered sets of full-color, gold foil-embossed cards, which celebrated the biggest names, places, events and innovations in the first 50 years of NHRA competition. The sets were offered exclusively to engine builders and professional technicians participating in last year’s Sealed Power "Power Team" promotion.
The sets include 50 cards featuring the icons of NHRA racing, from NHRA Founder Wally Parks and the Bonneville Salt Flats to the famed "Christmas Tree" staging light system. Drivers featured in each set range from retired greats Don Prudhomme, Tom McEwen and Shirley Muldowney to current legends John Force, Warren Johnson and Kenny Bernstein. Each set also includes technical information on key Sealed Power engine products.
"We’re extremely proud to have been not only the sole engine parts brand but the only automotive aftermarket manufacturer recognized this year," said Brian Tarnacki, director of brand marketing for Federal-Mogul.

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