Auto Service World
News   September 7, 2016   by Steve Pawlett

A Refueled Carter Reinforces Position in Fuel Category


Carter Fuel Systems has revealed a new initiative for its entire line of fuel system solutions: “Refueled Carter.” Aligned with a renewed commitment to providing industry-leading fuel system technologies, “Refueled Carter” signifies a comprehensive offering of innovative products, reinvigorated branding and a refreshed promise: “Fueling you forward.”

Further strengthening the company’s position as a category leader, the key to Carter’s new promise is delivering reliable fuel system solutions that provide OE fit, form and function, yet perform even better. Carter maintains a focus on providing state-of-the-art engineering, superior components, and a product portfolio that offers best-in-class coverage of domestic, import, diesel, marine and performance applications. As a testament to the company’s commitment to innovation, many Carter fuel assemblies utilize CleanScreen multi-layer filtration technology, as well as internal and external strainers, to trap finer particles and provide 40% more dirt-holding capacity—increasing fuel pump life in dirty environments.

“The Refueled Carter signifies the company’s strongest commitment ever to providing best-in-class service and products as well as expanding application coverage to drive customer success,” said Mellissa Krause, brand manager at Carter Fuel Systems. “We are passionate about the details and this is what helps us deliver superior solutions.”

With a bold new personality, Carter packaging, website and all other branded materials will display a distinctly new, modern logo. Along with a refreshed design, the website will continue to serve as a comprehensive resource of information on Carter’s entire line of products on a user-friendly interface.

The company launched a multi-channel North American advertising campaign in July to help increase visibility of the new brand and build Carter product awareness and familiarity among current and prospective customers. For more information and to see the new “Refueled Carter” look, visit: