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News   September 3, 2009   by Auto Service World

Recycle Your Ride and Get up to $3,300 Toward a New Ford


Starting September 3, consumers turning in 15-year-old (or older) vehicles for recycling will get up to $3,000 toward the purchase of a new vehicle from the Ford Motor Company of Canada, Limited, announced the company. Ford’s scrappage program builds on the Canadian government’s Retire Your Ride initiative which offers $300 and other benefits to eligible participants.

“No one is offering more incentive to ‘Recycle Your Ride’ than Ford,” said David Mondragon, president and CEO, Ford of Canada. “People who might otherwise not be able to buy a new car can now afford the latest in vehicle safety, fuel economy and smart technology.”

Based on fuel consumption values from NRCan’s Fuel Consumption Guide for Canada:
• An average driver who moves from a typical 1995 model year mid-size car to a 2010 Ford Fusion 2.5L could save approximately $370 a year on fuel, and;
• An average driver who moves from a typical 1995 model year SUV to a 2010 Ford Escape 2.5L FWD could save approximately $940 a year on fuel.

According to the Clean Air Foundation, on average, a 1995 model year or older car emits 19 times more smog-forming emissions than a 2004 or newer car.

Anyone who participates in this government program and who buys a new Ford or Lincoln vehicle qualifies for the Ford Recycle Your Ride program of $1,000 toward the purchase of a new Ford car or compact truck, $2,000 toward the purchase of a new Ford crossover or sport utility vehicle and $3,000 toward the purchase of a new Ford truck or Lincoln vehicle.

Program details available on www.ford.ca starting September 3, 2009.