ReadyLift Suspension, Inc. has filed suit against TAP Worldwide, LLC on allegations of false advertising and thefy of intellectual property.
Filed in the Central District of California, the complaint brings claims for unfair competition under section 43(A) of The Lanham Act, for Patent Infringement, and for violation of the California Unfair Competition Law. ReadyLift Suspension seeks injunctive relief as well as damages. The matter has been assigned Civil Action Number 12-01249.
According to the complaint by ReadyLift, TAP knowingly and intentionally photographed ReadyLift Suspension’s line of products and, through labeling and false markings, represented those products as its own in TAP’s most recent industry sales catalog and other marketing materials.
“In 2010, TAP made the decision to create a knock off of our product line,” said Scott Poncher, President of ReadyLift Suspension. “I opened TAP’s 2011 Level Lift Catalog and was shocked to see my parts used to sell TAP’s product line. TAP’s use of my products in their catalogs is unprecedented in the automotive aftermarket industry.”
TAP Worldwide is a goliath in the off-road and performance automotive parts arena. TAP’s products are marketed under such brand names as Pro Comp, Level Lift, SmittyBilt, Transamerican Auto Parts, Transamerican Wholesale and 4 Wheel Parts. ReadyLift Suspension is a five-year-old start-up that has quickly created brand loyalty and impressed industry experts with its product quality and customer service.
ReadyLift Suspension is represented by the law firm of Lathrop & Gage, LLP. Attorneys Aaron P. Bradford, Thomas D. Leland and Michael J. Roche filed the 80+ page complaint on Monday, February 13, 2012.