Auto Service World
News   April 21, 2005   by Auto Service World

Racer Kelly Williams Takes Myth Busting Activity on the Road

Kelly Williams, a veteran Canadian CASCAR driver, is touring the country as part of Car Care Canada’s "Be Car Care Aware" campaign to challenge popular myths about vehicle maintenance.
As a race car driver, safety promoter, educator and TV personality, Williams knows her way around a car, and she’s not shy about tackling vehicle maintenance misconceptions. Williams is heading out on a 12-city Canadian media tour this week to share her experience and knowledge as part of Car Care Month in May.
“Consumers are bombarded with all kinds of information about vehicle maintenance. Some of it’s true and some of it’s not,” says Marc Brazeau, Vice President, Car Care Canada, a not for profit organization devoted to vehicle safety. “Kelly’s job this spring is to set the record straight on what people really need to know when it comes to taking care of a vehicle.”
Car Care Canada estimates there is $2-billion in unperformed automotive maintenance work in Canada that could result in vehicle breakdown, increased costs, or personal injury. The Be Car Care Aware campaign is designed to increase the knowledge of Canadians so they can make intelligent choices and decisions in regard to their vehicles. Car Care Canada supports a website designed to provide easy to understand information including maintenance schedules, check lists and diagrams.
Through research and one-on-one interviews with industry leaders, automotive media and service technicians, Car Care Canada created a list of more than 10 Automotive Maintenance Myths. During the tour, some of the common myths Williams will clear up include:
–“Warm weather means less car worries”.
–“Vehicle technology today is so advanced, I don’t need to worry about emissions”.
–“The service schedule is just a way for service people to make money”.
–“If it’s not broke, don’t fix it”.
“Vehicle neglect costs more money in the long run as it devalues one of the largest investments you’ll ever make,” says Williams. “When I was racing, my team had a series of checks we completed at every pit stop to make it through the race. While it doesn’t have to be that complicated for average drivers, there are some specific things every driver should do every spring and summer, and before heading out on a summer road trip.”

Tour Dates
Victoria – Tuesday, April 26
Kelowna – Wednesday, April 27
Calgary – Thursday, April 28
Edmonton – Friday, April 29
Hamilton – Monday, May 2
Kitchener – Tuesday, May 3
Toronto – Wednesday, May 4
Ottawa – Thursday, May 5
Montreal – Tuesday, May 10
Sherbrooke – Wednesday, May 11
Winnipeg – Thursday, May 12
Regina – Friday, May 13
Quebec City – Thursday, May 12
Moncton – Tuesday, May 17
Halifax – Wednesday, May 18

About the “Be Car Care Aware” Campaign
“Be Car Care Aware” is a consumer education campaign about the benefits of regular vehicle care, maintenance and repair. The goal of Car Care Month is to help motorists to prepare for spring and summer driving, and help them avoid common mistakes about vehicle maintenance. Built around three key message areas of dependability and safety, protecting the environment, and enhancing and maintaining vehicle value, the campaign is spearheaded by Car Care Canada.

About Car Care Canada
Car Care Canada is a non-profit advocacy group that is the leading source for research, education and communication about the automotive aftermarket industry in Canada. For more than 15 years, Car Care Canada has been recognized for its credibility among consumer media, the motoring public and the industry.
Car Care Canada is committed to building awareness and knowledge about the benefits of regular vehicle care, maintenance and repair to prepare consumers to make sensible decisions about their vehicles. As awareness builds, consumers will take action, thus reducing vehicle neglect. Reversing unperformed maintenance will conserve energy, improve highway safety and benefit the environment. These objectives are echoed in Car Care Canada’s consumer education campaign called “Be Car Care Aware.”

One-Tonne Challenge
Canada’s One-Tonne Challenge asks Canadians to reduce annual greenhouse gas (GHG) emissions by one tonne. Follow the Be Car Care Aware guidelines to keep your vehicle well maintained. A poorly maintained engine can use up to 50% more fuel and produce 50% more CO2 than one that runs properly.

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