Flex Products, the company which introduced the color shifting pigments that have become so popular in the specailty automotive market, has announced that it has released a "liquid metal" look pigment. Flex Products, a JDS Uniphase company, says its SpectraFlair pigment, first previewed at the November SEMA 2001 Show and the January 2002 Greater Los Angeles Auto Show, is a unique diffractive colorant for automotive and industrial coatings. This new pigment utilizes the light manipulating Color-by-Physics technology from Flex Products. By controlling physical dimensions and surface microstructure, SpectraFlair pigment generates the appearance of multiple, bright rainbow-producing prisms moving over a silver base color. “The liquid metal look that SpectraFlair produces gives the automotive market a new exciting effect,” states Larry Weiner, president of Performance West Group. “The reaction of the public and the trade to the Dodge Ram Rod, previewed at SEMA 2001, has been overwhelming.” The combination of the rainbow-like color, aluminum core and fine particle size in SpectraFlair pigment creates an appealing iridescent, liquid silver metallic appearance. Because of the structure of SpectraFlair pigment, viewers see a smooth, continuously changing rainbow of colors. This effect is not possible with other special color effect materials currently available. In paint, SpectraFlair pigment changes from a typical metallic appearance seen in low illumination, to a vivid, multi-rainbow paint seen in direct bright light. SpectraFlair pigment is similar to ChromaFlair pigments in the application and use of the pigment in paint formulations. It is a “stir in” pigment. SpectraFlair pigment’s rainbow colors provide many styling opportunities when combined with other pigments and dyes.