Auto Service World
News   June 7, 2011   by Auto Service World

Quaker State Rolls Out Consumer High-Mileage Car Promotion

Brand Provides Engine Protection for up to 400,000 kilometers and Cash Reward for Reaching Milestone

Quaker State is rewarding particpants in its warranty program with the book value of their car up to $3,000 if they reach the 400,000 km milestone.
The Quaker State Cash Back Bonus Program is designed to reward consumers who use Quaker State Ultimate Durability full synthetic motor oil, Quaker State Enhanced Durability synthetic blend motor oil or Quaker State Higher Mileage Engine motor oil.
The Quaker State Cash Back Bonus program is being released in conjunction with the updated Quaker State Lubrication Limited Warranty program, one of the easiest to use, longest running and most comprehensive motor oil warranties available to motorists. The new Quaker State Lubrication Limited Warranty is one of the first lubricant manufacturer programs that follows the vehicle makers’ recommended oil drain intervals.
“For over 20 years now, the Quaker State Lubrication Limited Warranty has been one of the best motor oil warranty programs on the market. The tradition of being among the industry’s most innovative motor oil brands continues with the recent changes to the warranty program,” said Chris Hayek, Quaker State Global Brand Manager. “People are keeping their vehicles longer to maximize the value of what may be their second largest investment, and the Cash Back Bonus is being introduced to provide a bonus to them for reaching 400,000 kilometers with the help of Quaker State specialty motor oil.”
There are approximately 825,000 light vehicles with at least 400,000 kilometers on the odometer, and as the average age of light vehicles on Canada’s roadways rises to 8.5years old2, Canadians are paying close attention to the costs for upkeep and mandatory maintenance of their vehicle. When Quaker State Lubrication Limited Warranty participants reach the impressive milestone of 400,000 kilometers, the Quaker State Cash Back Bonus rewards them with the book trade-in value for their vehicle as listed in “Good” condition a value of up to $3,000.

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