Auto Service World
News   December 23, 2009   by Auto Service World

Purolator Launches Online Merchandising Program

Robert Bosch LLC announced the launch of Purolator Gear for its Purolator brand of filter products.
Purolator Gear is an online merchandising program and can be found at offering a multitude of items featuring the Purolator logo both current and retro, and the newly adopted tagline, “Keep It Pure.” Currently active, the program offers pens, hats, apparel, bottle openers, tire gauges, magnetic clips, mp3 players, gift certificates and more.
Items are organized under various categories listed in the extreme left-hand column. For example, the list includes apparel, drinkware, trade show items, gift certificates and much more. Depending on the button selected, all items listed in that category are shown with prices marked. In addition, when new products are released, they can be found in the easy to find “New” section as well as in their respective category. A “Clearance” section will also become available as older items become phased out. Interested visitors have the option to customize their request if ordering in larger bulk quantities.
To use for ordering merchandise, visitors should create their own account with their login and can supply their e-mail address to subscribe to the Purolator Gear newsletter to receive updates on Purolator Gear merchandise. E-mail addresses are held in strict confidence and are never re-sold or provided to other marketing companies. An online order form and easy return policy makes ordering and selection easy and worthwhile.

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