Auto Service World
News   June 22, 2009   by Auto Service World

Purolator Launches “Keep It Pure” Advertising Campaign for DIY Consumers

Purolator recently introduced its new consumer advertising and promotional campaign designed to build awareness and demand for its automotive filtration products. The campaign, which recently rolled out is based on a new tag line “Keep It Pure”, has been crafted to reach do-it-yourselfers (DIYers) through the media they connect with the most – magazines, online automotive and sports sites, and radio automotive and sports properties.


The campaign builds on the use of Purolator oil and air filters by well-known and highly respected Hendrick Motorsports NASCAR drivers Mark Martin, Jeff Gordon, Jimmie Johnson, and Dale Earnhardt, Jr. The campaign was also designed to build demand for Purolator PureOne and Purolator Classic oil and air filters and BreatheEasy cabin air filters.


“This new promotional program is Purolator’s most ambitious marketing effort ever,” said Ramon Nuñez, director of filtration for Bosch, joint venture owner of Purolator Filters. “It is a massive initiative geared toward supporting our customers and driving traffic into their stores. We are committed to being the best-selling brand of filters in the automotive aftermarket, and this campaign is solid evidence of that commitment.”


In addition, the new advertising campaign is supported by an exciting “Keep It Pure Savings Celebration” online summer rebate program in which consumers can receive cash rebates for purchases of Purolator PureOne and Purolator Classic oil and air filters. This rebate program provides added incentive for consumers to choose Purolator filters.


To learn more about Purolator filters and the filtration category, please visit

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