Auto Service World
News   April 3, 2009   by Auto Service World

PulseTech Products Announces Battery Direct as New Distributor for Canadian Market

PulseTech Products Corporation recently announced that Battery Direct International Inc. has been selected as the new Canadian distributor to carry the company’s full line of products, including the recently launched Xtreme Charge ( battery charging and maintenance products. As a result all eighteen Battery Direct locations across Canada will start selling PulseTech products in March 2009.

PulseTech Products Corporation has made impressive strides in the general consumer market in the USA since the launch of its new product line in 2007. To fulfill similar market potential in Canada, a new Distributor agreement has been confirmed between Pulsetech and Battery Direct International Inc. With Pulsetech’s introduction of the next generation Xtreme Charge battery products, both companies predict similar market growth in Canada.

Robert “Smokey” White, PulseTech Products VP of sales and marketing says, “This new partnership is a great fit as we share many of the same business values and philosophies. We are excited about the opportunity to partner with Battery Direct International Inc. and their Stored Energy Solutions division to gain national product and brand exposure for our battery maintenance and conditioning products throughout Canada.”

PulseTech’s entire line of “Plug and Play” products are designed to work with all types and sizes of 12-volt lead-acid batteries including flooded, fill and charge, Gel, AGM and maintenance free (from less than 10 Ah to over 150 Ah), making their products a natural fit with Battery Direct’s Stored Energy Solutions business.

About Battery Direct International Inc. Company

Battery Direct International Inc. ( is an independent industry leader in design, manufacturing, sales and service of batteries and battery related products, headquartered in Calgary, AB, Canada. Battery Direct International Inc. has a national distribution network of eighteen factory warehouses across Canada that sells and services batteries and battery related products for all major applications. Battery Direct’s Stored Energy Solutions division provides power management products and service to major industry, government and general consumer markets.

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