Auto Service World
News   August 1, 2013   by Auto Service World

Promoting Value of Automotive Maintenance Key to Agreement

Newspapers Canada has entered into a media partnership with the Automotive Industries Association (AIA) of Canada to educate Canada’s driving public about the need for regular vehicle maintenance to improve car safety.

AIA’s Be Car Care Aware website provides a wide variety of free editorial resources on automotive care and repairs, environmental issues and road safety. Reporters and editors are encouraged to visit to download matte stories, supplements, high resolution photos, fact sheets, market research, educational videos and much more.

Additional materials will also be made available through Newspapers Canada’s Community Content wire service in the coming months.

“Helping Canadian car owners to understand the importance of regular vehicle maintenance and repairs is imperative to protecting the environment, maintaining vehicle value, and enhancing road safety,” said Marc Brazeau, president and CEO, AIA Canada. “We are very pleased to partner with Newspapers Canada to better share this message with Canadians from coast-to-coast.”

“This partnership initiative will allow us to provide our newspaper members with relevant and timely editorial content and other resources to assist in their automotive coverage,” said Newspapers Canada CEO John Hinds.

As the national trade association for Canada’s automotive aftermarket industry, AIA represents more than 900 members across the country.

Newspapers Canada is a joint initiative of the Canadian Newspaper Association and the Canadian Community Newspapers Association. As the voice of Canada’s newspaper industry, the two associations combined represent over 850 daily, weekly, and community newspapers in every province and territory in Canada.

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