Auto Service World
News   May 16, 2012   by Auto Service World

Proforce Appoints Ontario District Sales Manager

Proforce Automotive is pleased to announce the appointment of Matt Mesdag to the position of district sales manager and technical trainer for Ontario.

Mesdag comes to Proforce with more than six years experience with a major national parts distributor. In his former capacity he worked as a corporate store manager for three years and outside district sales manager for three years.

Mesdag graduated from the Canadian Automotive Institute at Georgian College with honours in automotive marketing.

Mesdag will be responsible for the sales and marketing of all Proforce products including ceramic pads, semi-metallic pads, brake shoes, hub bearings, rotors, coated premium rotors, and complete strut assemblies.

He will be providing customer added values through detail support, technical clinics, and professional sales support.

He can be reached at

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