Auto Service World
News   April 14, 2010   by Auto Service World

Pirelli Marks Highest In J.D. Power and Associates Tire Study In Performance/Sport Category

Pirelli scored highest in the Performance/Sport segment in this year’s Tire Satisfaction Index in the 2010 J.D. Power and Associates Tire Customer Satisfaction Study.

Pirelli index score was 742 in the study, 38 points above the segment average of 704, an improvement over the 2009 result.

The study which is based on consumer-reported satisfaction with OE (original equipment) tires, measured Pirelli’s overall consumer satisfaction rates in one of the company’s most popular, and storied product segments – high and ultra-high performance (UHP) tires. Pirelli tires are fitted to high-performance vehicles such as Aston Martin, Bentley, BMW, Ferrari, Lamborghini, Maserati, Mercedes Benz, Pagani and Porsche, US manufacturers such as Ford – with its popular high-performance Mustang GT , and Chevrolet and its all-new Camaro SS models, all rely on Pirelli tires to connect their vehicles to the road.

The 2010 Original Equipment Tire Customer Satisfaction Study is based on responses from nearly 30,000 new-vehicle owners who purchased a 2008 or 2009 model year vehicle.  The study was fielded between October and December 2009.

“A combination of technological features eliminates the previously unavoidable compromises associated with sporty driving: performance and comfort, acceleration and braking, on both road and track, and handling in wet and dry conditions,” said Tom Gravalos, Pirelli Tire North America’s vice-president of Marketing, Motorsports and Original Equipment. “Pirelli is committed to delivering uncompromised performance while reducing impact on the environment.”

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