Auto Service World
News   October 24, 2012   by Auto Service World

Peterson Manufacturing Enhances Overseas Representation With Addition of Dorian Drake

Peterson Manufacturing has announced a new strategic alliance with Dorian Drake International, Inc. to represent the company in specific international markets. The partnership is designed to expand Peterson’s worldwide presence in regions where Peterson does not currently have an international sales partner.

Peterson products have been sold internationally for more than six decades, so export sales are nothing new for the company. However, Peterson identified promising opportunities in certain foreign markets where they have traditionally not had a defined representative in the field.

“We already have strong partnerships in a number of international markets,” Peterson CEO Don Armacost, Jr. explained. “None of these will change. Dorian Drake will augment these existing overseas alliances by cultivating sales in specific locations not served by our existing export affiliates.”

Peterson is currently represented in Central and South America, the Caribbean, and portions of Mexico by John Prior, Inc.; in New Zealand and Australia by CDL Autoparts; and in the United Kingdom and Western Europe by UK-based Peterson Europe.

Peterson is confident that having sales representatives on the ground in more parts of the world will make their impressive recent growth in the export sector even more successful in the coming months and years.

Dorian Drake has a rich history of working with U.S. manufacturers to build successful international sales in the automotive and industrial sectors. With roots dating back to 1947, Dorian Drake International excels in providing full-service export management services.

Peterson Manufacturing Co. has long been recognized as an industry innovator in the design, engineering and production of a complete line-up of vehicle safety lighting, wire harness systems, safety accessories and more. Peterson has a 67-year history of building long-term relationships with some of the most respected names in the transportation industry.

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