Bosch today announced that Pamela Krebs, director of advertising and sales promotion, has received the ‘Aftermarket Woman of the Year ‘ award from the Car Care Council Women’s Board. Ms. Krebs received the honor at the 2007 Women’s Board reception held at the Automotive Aftermarket Products Expo (AAPEX) held in Las Vegas recently. Instituted by the Car Care Council Women’s Board in 2004, the prestigious ‘Aftermarket Woman of the Year ‘ award goes to a candidate who has made outstanding contribution to the aftermarket through dedicated service and enlightened leadership. Krebs has served in various advertising positions at Bosch since 1984, and currently directs all brand management initiatives for the company’s North American Aftermarket Division. Her responsibilities include the development of brand strategy and positioning, as well as directing all other areas of marketing communications which include advertising, public relations, sales support programs, product packaging, motorsports marketing and Web site development. “Pam’s marketing efforts bring an unwavering focus on Bosch’s commitment to raising the bar for the aftermarket,” said Chuck Ruth, director of marketing for Bosch’s North American Aftermarket Division. “It’s not surprising that she would use her creative talents and commitment on behalf of the entire aftermarket and received this well-deserved award.” According to Katie Noga, President of the Women’s Board, “We are proud to recognize a woman as capable and as committed to the industry as Pam. “We applaud her many years of dedicated service to the automotive aftermarket.