The Ontario Grand Forum on October 20 will show automotive service providers how they can put $90,000 more profit into their pocket each year without attracting a single additional customer. That’s what more than 40 aftermarket distributor and jobber personnel heard at the forum’s kickoff event in Concord, Ont. John Watt gave attendees at the event a sneak peak into his presentation on the Automotive Industries Association’s Demand Study, and worked through the math as it relates to the coming forum at the Doubletree Hilton, October 20. “We have a goal of 400 service providers for the forum,” John Watt, past AIA chair of the association told those in attendance. “Would you believe it if I told you we also had a goal of generating an additional $50 million in business from what they would hear at the forum?” Watt then proceeded to break down that total using the finding of the AIA’s Demand Study. “Based on the average transactions per year, that works out to an additional 62.50 per transaction. Now does that sound achievable?” Watt, who gave only the highlights of a presentation he would make at the forum, urged jobbers to bring the service providers they know would benefit most from the information in his and the many other presentations and workshops taking place at the forum. The incentive for jobbers to bring their customers is the added business they stand to gain–an increase in parts purchases estimated at $25,000 a year per service provider–plus the added bonus of building loyalty with those customers.
A schedule of seminars and other registration information is available at www.aiacanada.com. The Jobber of the Year dinner follows the forum. The dinner is a celebration of the independent aftermarket and will feature short presentations, with lots of time to reconnect with peers. Tickets are $99 each, with tables of eight available for $750. Tickets can be purchased at /jobberannual/ or by calling Sim Frayne at Phone: 416-510-6867.