Auto Service World
News   February 13, 2014   by Auto Service World

OEMs To Play A Significant Role In NACE/CARS 2014

Chrysler and Mopar, Ford, General Motors and ACDelco, Honda, and Nissan have committed to a strong presence at NACE/CARS 2014, each with larger exhibits than in recent years.

“The car manufacturers have the most current information and knowledge on the latest advancements in technology and repair methodologies. Their participation is critical to the success of the show since the industry leaders attending will be seeking to expand their knowledge and remain current with the quickly changing automotive repair industry.” said Dan Risley, ASA executive director.

With a position in both collision repair and mechanical repair, the OEMs have an opportunity to serve two important market segments at one industry event. And in addition to displays, attendees can expect to see presentations, seminars, and training on the most up-to-date OEM technologies.

“We are excited to continue the launch of the all-new Ford F-150, the toughest, smartest and most capable to ever be introduced, at this year’s NACE in Detroit,” said Paul Massie, Ford’s powertrain and collision marketing manager. “Ford has a long-standing history with ASA and the 2014 NACE and CARS show is a great venue to deliver information to repair professionals about this exciting, new truck.”

“We’re excited about exhibiting at NACE/CARS again and showing our support for the collision and mechanical repair industries,” stated Gary Ledoux, Assistant National Manager for American Honda Motor Company. “I think this is going to be a great show and another opportunity to interact with Honda customers and business partners. All roads lead to Detroit in July!”

The two biggest changes to NACE/CARS 2014 include the new location in Detroit and the new summer dates, July 28-August 2. The anticipated growth or “renaissance” of the event coincides with the renaissance and revitalization of Detroit. “The Motor City” is a logical place to take advantage of growth in the automotive industry and improvement in the overall economy while NACE and CARS see a renaissance from recent years.

“Our team, including members of the ASA Board of Directors, ASA Michigan members and staff, our event management company, and show contractors, have spent significant time in Detroit planning NACE/CARS 2014. Everyone has been impressed, and the city will be a great host. We believe visitors are going to be thrilled with the hotels, restaurants, convention center, amenities, safety and security, family attractions, and overall friendliness of Detroit.” said Risley.

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