NGK Spark Plugs Canada Limited has been awarded the Canadian Professional Sales Association’s prestigious Corporate Ambassador for Sales Excellence Award. The award was created to recognize the efforts of a company in developing its sales people and to increasing professionalism in sales. The Professional Standards Council of the association used a stringent set of criteria as it deliberated over the list of national finalists, selecting from companies that support the sales certification process by employing at least 50% of their sales team as Certified Sales Professionals and are committed to professionalism and continuous improvement by providing and enforcing the Maintenance of Certification requirement of 20 hours of training per CSP annually. In addition only companies in which the designation has become one of the criteria, or given preference, in the hiring process and have mandated or strongly recommended the designation for new hires and existing sales representative were considered for the award. A company must also have incorporated the CSP program into the corporate training and development plan. After careful consideration, the CPSA Professional Standards Council unanimously agreed that the 2005 Corporate Ambassador for Sales Excellence Award be awarded to NGK Spark Plugs Canada. In its advisory letter, the CPSA stated that NGK Spark Plugs Canada “has met, and in some cases exceeded the above criteria.” The award will be presented at a special ceremony in Toronto in November.