Auto Service World
News   April 1, 2004   by Auto Service World

NGK and Altrom Score with Hockey Promotion


Altrom Canada and NGK Spark Plugs of Canada teamed up for a hockey promotion that saw personnel for both take in a tight game between the Ottawa Senators and Vancouver Canucks.
Altrom branches across Canada competed for a limited number of passes to a private suite at GM Place in Vancouver. The competition rewarded new sales growth performance in NGK/NTK products.
The winning branch was Altrom’s Ottawa operation, which enjoyed a weekend in Vancouver and the hockey game, made all the more enjoyable by the fact that Ottawa beat Vancouver 2 to 1.


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