Like several leading aftermarket manufacturers and distribution organizations, the University of the Aftermarket has enhanced its presence on the World Wide Web with a highly interactive new Web site, at www.northwood.edu/aftermarket. The new site replaces the functionally limited www.univaftmkt.org site established when the University of the Aftermarket became an operating unit of Northwood University. Todays University of the Aftermarket brings a powerful, creative new approach to educational programming for aftermarket professionals. “Our new Web site communicates this new energy and strengthens the connection between our programs and one of North Americas premier sources of industry-specific higher education, said University Director Jimsey Keith. Featuring the same dynamic functionality and interactive tools available through any leading college or university Web site, the site enables industry professionals to access information on dozens of new workshops, chart their path to an aftermarket-specific professional designation, and download a variety of presentations and other materials. The new site also provides detailed descriptions of employee workshops and other custom programs available to aftermarket businesses of all types and sizes, as well as an in-depth guide to the Universitys signature training experience, Leadership 2.0. The University of the Aftermarket provides high quality continuing education programming to people involved in manufacturing, retail and service for the automotive and commercial vehicle aftermarkets. An educational alliance of the Automotive Aftermarket Industry Association (AAIA), Automotive Warehouse Distributors Association (AWDA) and Motor and Equipment Manufacturers Association (MEMA), the University of the Aftermarket is an operating unit of Northwood University, a private institution specializing in management and entrepreneurial education.