Auto Service World
News   May 5, 2010   by Auto Service World

New Rancho Website Gives Enthusiasts Upgrade Options

Tenneco’s Rancho performance ride control business, has launched its new website focused on giving enthusiasts easy access to the suspension options available to them.

The newly redesigned website features more interactivity, simpler navigation and added content. The new Rancho website gives enthusiasts an opportunity to interact and engage in the brand’s online presence.

“We’re excited to bring this level of information and interactivity to the performance suspension enthusiast,” said Rancho product manager Jason DeNardo. “It’s easy to see what you’ll need if you want to upgrade your shocks, level your vehicle or lift it. We’ve made it simple to see exactly what options you have from Rancho.

”Rancho has created a brand-new ‘Featured Vehicle’ section that integrates a new ‘Upgrade It, Level It or Lift It’ interactive portal for highlighting suspension and shock options on the latest, most popular vehicles. The current Featured Vehicles include Ford, Chevy/GMC, Dodge, Toyota, Hummer, Jeep and Nissan models. Plans include expanding this section during 2010.”

The “Upgrade It, Level It or Lift It” functionality is ideal for determining what suspension/shock options suit your driving style and desired performance; what products work for your vehicle; and what components are necessary to complete the job.  Rancho also showcases extensive video and multimedia content on the new site, including easy access to installation videos, images of recent events, and exciting stories on the brand’s blog, “Fresh Dirt.”

Rancho products are manufactured and marketed by Tenneco Inc. and headquartered in Long Beach, Calif.

For more information about Rancho suspension products and accessories, please visit the brand new site at