This fall KYB is helping more people to experience the KYB difference by launching the annual Feeling is Believing promotion. Participating service providers will receive a certificate valid for $10 off future KYB purchases when they buy and install a set of 2 KYB shocks or struts between September 1st and October 31. Service providers participating in Feeling is Believing will also receive point of sale items to assist them in selling more shocks and struts. Feeling is Believing offers service providers with the flexibility to implement the program as they like. The ultimate purpose of Feeling is Believing is to allow people to feel first hand the additional handling and stability that KYB products provide. “A flexible program that is easy to implement is the best way to achieve this, stated KYBs Director of Marketing and Training William Mac McGovern. KYB Corporation is a $3 billion global hydraulics manufacturer with over 8,100 employees and sells its products in over 100 countries.