New PlastiKote Brand Unveiled

The Valspar Corporation has unveiled the new PlastiKote brand of innovative paint and automotive touch-up products.

The PlastiKote line consists of enhanced product formulations that are specially designed for a professional, flawless finish. In addition, the new PlastiKote brand features a sleek new logo, newly designed packaging and a Web site designed to highlight the premium quality product options.

 “Our customers expect the best and the best is what we are committed to deliver,” said Michael J. Watson, global managing director-aerosol for Valspar. “As part of the Valspar Corporation, the new PlastiKote brand benefits from the global footprint, research and development capabilities of one of the world’s leading coatings manufacturers.”

PlastiKote has a long history of developing premium, solution-specific automotive paint and coating products that meet demanding or unique requirements, environments or surfaces. With its new and improved formulations, a sleek and bold look to reflect the premium quality line of products and a commitment to providing first-class customer service, the new PlastiKote promises to provide The Perfect Finish every time.

 “At PlastiKote, ‘The Perfect Finis’ is our business. Our products are second to none when it comes to quality and performance, but our commitment to excellence does not stop there,” said Lance S. Bunch, category manager of automotive and industrial aftermarkets for Valspar. “We are dedicated to the success of our distribution and retail customers. Whether it’s providing top-notch sales service or successful promotional programs, we aim to exceed our customers’ expectations and help them grow their business.

“There is a tremendous heritage of quality in the PlastiKote brand and highly valuable consumer awareness and it is our aim to use this to our and our customers’ benefit,” continued Bunch.  “The new program is highly innovative, utilizes modern paint technologies and is positioned to provide clarity and confidence to the consumer.”

For more information on the new PlastiKote and its products, visit www.PlastiKote.com or call 866-222-8714.

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