#aftermarket – Robert Bosch LLC has launched a new look for its line of Bosch Evolution Wiper Blades and added two new blade lengths – 13-inch and 15-inch – to the program.
The new Evolution packaging design has been especially created to capture consumer attention through the use of bright color and dramatic imagery that together make for a strong presence on retail shelves
Beam or ‘bracketless’ blades, as they are sometimes called, are designed without the metal brackets, joints or hinges found on conventional wiper blades. This design affords improved winter wiping performance as there is no place for ice and snow to build up,” said Martin Kashnowski, director, Product Management, Wiper Systems, Robert Bosch LLC Automotive Aftermarket NA.
A total of 21 part numbers – including the new 13-inch and 15-inch blade lengths – provides 97% coverage of U.S. vehicles in operation, including Domestic, Asian and European makes and models.
The Bosch Evolution line of wiper blades also includes OE specialty wiper blades in 17-inch through 28-inch lengths for a wide variety of vehicle makes and models. “With its patented original equipment-style beam blade design and exclusivegraphite-blended natural rubber wiping edge, Bosch Evolution Wiper Blades offer a technology and performance upgrade for vehicles with conventional wiper blades,” Kashnowski said.
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