Chevron Texaco announced that it will launch a new Havoline formulation this January in the U.S. market. The Deposit Shield addition is across the entire line, and represents a significant change in the chemistry of the product. The concept is designed to address deposit issues on internal engine components. In making the announcement at the AAPEX Show in Las Vegas, Alison Townley, consumer sector business manager for Chevron Products Company, says that the concept of the Deposit Shield technology has tested well with consumers. “Just like gum on the floor of a movie theater, deposit build up is something you can’t see, but over time it can have a drastic effect on an engine just ask any do-it-yourselfer who has taken apart a tired engine,” says Townley. “Havoline with Deposit Shield simply helps prevent deposits from building up in the first place; as if your shoe had a nonstick coating.” Her simple analogy is consistent with consumer testing that she says reveals that the non-technical customer understands the objective even if they don’t know, or don’t care, about the technology behind it. The technology is based on detergent technology that provides improved oil stability the creates a protective coating that shields against deposit formation. Havoline will be offering its new Deposit Shield formula in conventional, high-mileage and synthetic-blend formulas, which are available in quarts and a new gallon size. Townley did say that the introduction will be accompanied by a price increase.