New Purolator packaging has been introduced for the brand’s standard line of oil and air filters. This new packaging was created to help build sales through brand recognition and loyalty. It shares its design with Purolator’s premium PureONE package, but uses a blue background instead of PureONE’s gold. The new look is based on extensive market research, and is designed to clearly communicate the product’s engineered performance characteristics. This new packaging is slated to be ready to appear on shelves by the second quarter of 2009.